Pakistan's E-Commerce Sector Set to Hit $10B by 2028
"Market analysts predict unprecedented growth in Pakistan's digital economy, driven by logistics improvements and AI adoption."
LAHORE: The Pakistani e-commerce landscape is poised for unprecedented expansion, with market analysts projecting the sector to breach the $10 Billion valuation mark by 2028. This growth trajectory is fueled by a perfect storm of digital adoption, logistical maturation, and a youth-dominated demographic shift.
/Key Drivers of Growth
-
Logistics Revolution: The entry of tech-enabled logistics players has reduced delivery times from weeks to days, and in major metros, hours. "Last-mile delivery was the bottleneck," says industry analyst Sarah Ahmed. "Now, it's becoming a competitive advantage."
-
Digital Payments: While Cash on Delivery (CoD) remains king, the adoption of digital wallets like JazzCash, Easypaisa, and newer fintech solutions is steadily rising, reducing friction at checkout.
-
The Rise of Aggregators: Platforms like Zaryaft are streamlining the discovery process. By organizing the chaotic marketplace, these tools are lowering the barrier to entry for new online shoppers who previously found the landscape navigating too complex.
/Challenges Remain
Despite the optimism, the sector faces hurdles. Import restrictions and currency fluctuation continue to impact supply chains for electronics and high-end fashion. However, local manufacturing is stepping up to fill the void, creating a more resilient, self-sufficient ecosystem.
As 2026 unfolds, the focus is shifting from simple "online selling" to "intelligent commerce"—where data, AI, and customer experience converge to define the next decade of retail in Pakistan.
Official Publication
Read Original Source